Global Citizens: Having a Critical Eye
Part of our BIG IDEA of being a GLOBAL CITIZEN is keeping a critical eye (or two!) on the media that is found all around us. In class we discussed the various places we see advertisements: TV commercials, billboards, magazines, newspapers, bus shelters, on websites, etc.
We also discussed how a lot of advertisements contain stereotype and bias (click on these words to be taken to their definitions and add to your "words of the day" journals!) and how we need to be aware of how they are used in commercials because they have an influence on the audience.
PONDERINGS: Have you ever been effected or influenced by a commercial (for food, clothing, a movie, etc)? What kind of effect did it have on you? Do you find yourself bombarded by advertisements or do you not pay attention to them?
PONDERINGS: Have you ever been effected or influenced by a commercial (for food, clothing, a movie, etc)? What kind of effect did it have on you? Do you find yourself bombarded by advertisements or do you not pay attention to them?
Our BIG PROJECT is to create our own commercials - but first, let's analyze a few! Here is a Dove commercial that became popular because it challenged the stereotypes and biases found in most advertisements targeted towards girls and women. Have a look!
In the comments below either: (A) analyze this commercial and if it had any effect on you, or what it made you think about as a critical thinker; or (B) pick your own commercial from YouTube that contains stereotype/bias and describe what it is and what audience the commercial is targeting.
Dear Parents: Through this activity, students will be able to analyse and discuss how media addresses their intended purpose and audience, according to the media literacy section in the curriculum, as well as discuss the effectiveness of advertisements. As a result, students will be able to critically think about stereotypes/bias which will lead to their big idea and group project coming up!
Dear Parents: Through this activity, students will be able to analyse and discuss how media addresses their intended purpose and audience, according to the media literacy section in the curriculum, as well as discuss the effectiveness of advertisements. As a result, students will be able to critically think about stereotypes/bias which will lead to their big idea and group project coming up!
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